Lessons from the Red Wagon: Memory Making & Leadership at Radio Flyer with Robert Pasin
Explore the leadership opportunities and challenges of taking over the family business - an institution and brand with more than 100 years of history.
In Roberts own words:
When I was 5 years old, I visited Radio Flyer for the first time and fell in love with this company and what it means to people. My grandpa, a poor Italian immigrant created the first wagon in his Chicago garage in 1917. Today, Radio Flyer is an iconic brand that holds a special place in people's hearts because it instantly transports them to a happy time — to the best parts of childhood. I work with a wonderful group of "FUNomenal Flyers" whose mission is to bring smiles to kids of all ages and create warm memories that last a lifetime. Company sales have grown by over 10X as a result of our focus on building a creative, committed & caring team. Radio Flyer has received numerous awards as a top workplace including 11 times on Fortune Magazine's Best Places to Work list. The product line has expanded beyond the famous Little Red Wagon to include tricycles, scooters, ride-ons, Tesla kids' vehicles, and our newest line-up of Flyer electric bikes & scooters for adults.
When I was 5 years old, I visited Radio Flyer for the first time and fell in love with this company and what it means to people. My grandpa, a poor Italian immigrant created the first wagon in his Chicago garage in 1917. Today, Radio Flyer is an iconic brand that holds a special place in people's hearts because it instantly transports them to a happy time — to the best parts of childhood. I work with a wonderful group of "FUNomenal Flyers" whose mission is to bring smiles to kids of all ages and create warm memories that last a lifetime. Company sales have grown by over 10X as a result of our focus on building a creative, committed & caring team. Radio Flyer has received numerous awards as a top workplace including 11 times on Fortune Magazine's Best Places to Work list. The product line has expanded beyond the famous Little Red Wagon to include tricycles, scooters, ride-ons, Tesla kids' vehicles, and our newest line-up of Flyer electric bikes & scooters for adults.